Video Marketing Insights

Why You Need To Make Your Customers FEEL Good About Your Brand

“I’ve learned that people will forget what you said, people will forget what you did but people will never forget how you made them feel.”

I wish I could say that I came up with that but it is in fact a quote from Dr. Maya Angelou, an author, poet, performer and Civil Rights activist.

So why is this relevant to the world of Video Marketing?

Good marketing teaches people about our brand but great marketing makes them feel good about what we do and why we do it.

And when we then remember that most of our buying decisions are made emotionally, it’s little surprise that video has proven time and time again to be the most effective way to connect with our audience and make our marketing more memorable.

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