Video Marketing Insights

Got Your Act Together With Video?

In 2005, I came back from a round-the-world trip with little idea of ‘what next’ only to discover YouTube – and I thought “Wow, this is going to be big”. So, I bought a camera, read the manual and went to breakfast meetings to tell everyone about the wonders of creating online video for their websites.

And that’s when I became rich.

Well actually, no. The response was generally negative – cost, fear of the camera and technical problems (video was pretty low quality when converted for the web in those days) were the dominant factors.

Today, it’s all different.

Those companies that have got their s^&* together use video to connect with new customers online and to build trust and authenticity so that their website visitors say “That person truly understands my pain and looks like the expert that can help me.”

Let’s face it, no-one buys anything from anyone they don’t trust or don’t like and that’s where video cuts through better than anything else online.

Over the next few weeks, I’m going to share my experience, some tips and tricks, do’s and don’ts and how to use video to encourage your audience to take the action you want them take.

Share this post