Why Telling Stories Makes Your Marketing Memorable
Recently, I was talking to a
business owner about Video Marketing and I told her that that she should
think about telling stories to improve her messaging. But I have to
tell you it didn’t go down well – to begin with at least.
Stories? What is that all about? My business has a lot to offer, it’s
very technical and people come to us because we provide a solution that is
hard to find – this isn’t Jackanory FFS (if you’re under 50, you’ll have
to look than one up).
The point is that telling stories, especially with video, that are relatable to
your customers’ problems is a much better way to build a strong connection
with an audience than simply using facts alone.
By telling stories, where the customer is the hero and we are the guide to
their success or the solution to their problem, our message becomes much more
memorable. I always say that unless our audience ‘feels’ it, they
won’t remember it.
There’s
an old Indian proverb which goes something like this.
“Tell me
the facts and I’ll learn.
Tell me the truth and I’ll believe.
But tell me a story and it will live in my heart forever.”
