Video Marketing Insights

A NO To Big Budget Video (From a Video Guy)

Sometimes, video production can like be a firework display which goes up in smoke in a few minutes.

And whilst that might sound obvious, it’s a mistake which is still very common – I still get “Make me a video that’s 4 minutes long and throw all my budget into it as I have a lot to show and tell.”

No, don’t do it.

If you’re thinking about approaching an agency to up your marketing game with video, little and often is a much better approach.

Or put another way, create a slow burn of a limited budget with several videos from one professional shoot re-edited for different uses and platforms.

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