11Jan
Here’s something that we, as
content creators for our business, can learn from the giants of the game like
Netflix.
And this one fact alone will blow your mind.
Did you know that we’re over 5 times more likely to engage with a piece of
content if we see a human face at the outset?
That’s 5 times. Can you imagine increasing your reach 5 times over – 5 times
more views, reads and engagement levels.
And nowhere is this more relevant than with video content.
So what I’d like you to do is reach for your phone, open the Netflix app, check
out the thumbnails and see for yourself.
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