28Jul
Sometimes, video production can like be a firework display which goes up in smoke in a few minutes.
And whilst that might sound obvious, it’s a mistake which is still very common – I still get “Make me a video that’s 4 minutes long and throw all my budget into it as I have a lot to show and tell.”
No, don’t do it.
If you’re thinking about approaching an agency to up your marketing game with video, little and often is a much better approach.
Or put another way, create a slow burn of a limited budget with several videos from one professional shoot re-edited for different uses and platforms.
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